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Campus Tour –
Interdisciplinary Project Simulator

AR UIUX
Project Overview
Within the context of a digital overlay to the real world 10 years out in the future, when head-mounted displays, such as Microsoft Hololens, are as ubiquitous as smartphones are today on campus. We are assigned to design a hybrid CMU campus tour for prospective students and families. The autonomous augmented reality tour will allow visitors to explore both campus and the surrounding community which is a vital part of the CMU experience.
Timeline - Fall 2021, 6 weeks
Tools - After Effect, Illustrator, Adobe Dimension, Maya, Figma
Team - Jessica Lai, Jacky Lococo
Problem Space
Through our observation of the traditional campus tour, we notice that there was...
1. a sacrifice in individual interest for group efficiency
2. a lack of emphasis on collective/interdisciplinary aspect of CMU programs
3. no option to revisit the experience
Concept Development
Within our research, we found that Henry Hornbostel, the architect who designed Carnegie Mellon Campus mall area, wanted to have the layout mimic an explorers ship. Each building that represents a field of study adds to the function of moving the ship forward towards a brighter future. We thought this metaphor would be a great basis for our concept, and wanted to incorporate a collective aspect to the experience.

Another approach was to gamify the experience to achieve a sense of accomplishment. For games such as Sky Children of Light, the player is able to collect candle lights by exploring the map to use as currency for artifacts that they want to exchange for. This structure exists very naturally and gives freedom to how the user wants to accomplish certain tasks. But in order to understand what the correct "task" is, people need a guide that can give directions and rewards. They can be stationary or mobile based on what the player needs assistance with, so we decided to establish the specific tasks that the user will need to complete through mock-up frames and diagrams.
Personas
To create a reliable and realistic representations of our key audience segments, we created three personas, two students and one guardian, for reference.
Hardware
Map
As the video only shows a portion of the tour, this map indicates each station and route of the entire experience.
Reflections
As each member in an interdisciplinary group project comes from a separate department of study, visitors are to drive the ship forward through collaboration. This Interdisciplinary project simulator would not only meet potential interest due to the current rise in attention for interdisciplinary programs in higher education, but also create a chance for prospective students to understand the application of potential field of study.
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